Funnel Paid Media Strategy - Eurotarget Automotive

Scope:
Meta Ads + Google Ads + Email automation
Goal: Boost test drive bookings and increase showroom traffic.

Approach:
Designed a full-funnel ad structure (awareness → retargeting → lead conversion).
Implemented Google Ads Search & Display with localized audience segmentation.
Created dynamic Meta Ads featuring rotating car models and time-limited offers.
Set up automated email follow-ups for users who completed lead forms.
Tracked performance through custom dashboards to optimise budget allocation and bidding strategies.
Continuously refined targeting and messaging based on real-time campaign insights and user behaviour.

Results:
+220% qualified leads in 9 months
€14 CPL (down from €35)
+70% increase in website traffic and showroom visits