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TikTok-Driven E-Commerce Launch (Organic Growth Strategy) - TerraNova
Project Type
TikTok-Driven E-Commerce Launch (Organic Growth Strategy)
Date
Jan 2022
Budget
3,000 € (self-funded)
Scope:
Brand Creation + Content Strategy + TikTok Organic Growth + Paid Ads Testing
Goal: Validate a new sustainable lifestyle brand using primarily TikTok organic reach, leveraging storytelling and user-generated content before investing in large-scale ads.
Approach:
Launched TerraNova, a minimalist eco-accessory brand, testing the idea through TikTok before building paid funnels.
Created short-form video content (15–30 sec) focused on behind-the-scenes production, lifestyle shots, and ASMR packaging moments.
Collaborated with micro-creators through free product seeding and shared content reposts.
Managed the TikTok Shop integration and a low-budget paid campaign (€300–€500/month) to boost top-performing videos.
A/B tested hooks, captions, and hashtags to maximise reach and engagement.
Results:
800k+ total organic views within 60 days
6k+ profile followers in 3 months
Conversion rate of 3.4% through TikTok Shop
€6,000 in total sales within first 4 months, fully organic for the first 8 weeks
