E-Commerce Launch Strategy - CrossFit Alkimia

Scope:
E-Commerce Development + Paid Media + Email Marketing + Brand Positioning
Goal: Transform a well-established CrossFit gym into a hybrid business model by launching an online platform for memberships, apparel, and nutrition products.

Approach:
Designed and built a Shopify store integrated with the gym’s CRM and booking system.
Defined the new digital positioning around “Performance. Community. Progress.”
Launched targeted Meta Ads campaigns promoting online memberships and store products.
Created automated email sequences for new sign-ups, renewals, and abandoned carts.
Produced branded content (videos + copy) highlighting real athletes and training stories.

Results:
+30% growth in total membership inquiries within 3 months
3.8 ROAS on paid campaigns (Meta + Google)
200+ online orders in the first 5 months
Strengthened brand identity and community engagement across channels