Local Apparel Shop Growth & Brand Revamp - Divarese

Scope:
Social Media Strategy + E-Commerce Rebrand + Content Creation + Paid Local Ads
Goal: Build brand identity and attract new customers in a highly competitive area.

Approach:
Developed consistent brand visuals and storytelling around “authentic Italian experience.”
Launched photo/video content campaigns for style masterpieces and "behind the scenes" moments.
Set up Meta Ads and Google Local campaigns with custom audiences.

Results:
+100K total views in 9 months
+5,000 new Instagram followers (and still growing)
+50% increase in combined monthly orders (online + in-store)
2.9 ROAS on paid campaigns within first 3 months
Featured in a local magazines for digital innovation